Thomas L. Coyner with Song-Hyon Jang
Doing Business in Korea An Expanded Guide
€39.80*
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Art.num./ISBN: 9788991913684
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Publisher: Seoul Selection
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number of pages: 384
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binding: Softcover
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Year: 2010
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Language: English
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Media type: Buch
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Author: Thomas L. Coyner with Song-Hyon Jang
Out of Stock. Available within 45 days
Product information "Doing Business in Korea"
Review
“Underscored with a deep and nuanced understanding of modern Korean culture, this is a ‘must read’ for any foreigner in Korea.” — Robert Fallon, Former Chairman of the Board of Korea Exchange Bank
“Examples and practical advice—it’s all here! This book will save you years on the learning curve.” — Jack Lewis, Associate Dean of the Marshall School of Business at USC
Product Description
Doing Business in Korea is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know to not just survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.
“Underscored with a deep and nuanced understanding of modern Korean culture, this is a ‘must read’ for any foreigner in Korea.” — Robert Fallon, Former Chairman of the Board of Korea Exchange Bank
“Examples and practical advice—it’s all here! This book will save you years on the learning curve.” — Jack Lewis, Associate Dean of the Marshall School of Business at USC
Product Description
Doing Business in Korea is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know to not just survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.